Smart media partnerships that transformed brand fortunes, often on modest budgets.
We look beyond immediate performance to create transformative solutions that drive sustained business growth. Below are engagements where the right strategic partnership, executed with precision, changed the trajectory of the brand.
In Kenya's highly competitive maize-flour market, Farisi Premium sought to strengthen its consumer presence, increase product trial and build stronger connections with households and retailers. Gojely Marketing Agency developed and executed a 30-day integrated consumer activation campaign across Eastlands, Nairobi — roadshows, live cooking, product sampling, competitions, retail engagement, entertainment and influencer-led consumer experiences — around the brand promise "Unga ni Moja, Unga ni Farisi." and the consumer-facing slogan "Unga Ya Mtaa." Our insight was simple: when consumers experience the product, awareness becomes preference. Farisi Premium moved from approximately 10,000 bales per month before the campaign to approximately 35,000–40,000 bales per month currently.
Approx. 10,000 monthly bales before the campaign
Approx. 35,000–40,000 monthly bales currently
+25,000–30,000 additional monthly bales at current level
Approx. 250%–300% increase versus the pre-campaign baseline
Read the full case study on the Farisi Premium page
Urbann Vacations — from challenger to market leader
Tour and travel is fiercely competitive and a perfect, iconic brand image is key to success. When Urbann Vacations found itself behind competitors, it partnered with Gojely Group to reach market leadership. We positioned the budget to partner in top influential events — comedy shows, music shows and more — and built strategic partnerships with brand influencers and top social media houses that pulled crowds and publicity toward the brand. Consideration rose from 12% to 47% (+35%) while competitors declined.
Consideration: 12% → 47% (+35 points)
Multiple times the original investment returned
Influencer and event partnerships on a modest budget
Reclaimed position as a premier travel provider
Hpaysa — a mobile app as a growth engine
In the competitive money-transfer category, Hpaysa faced serious financial strain. We sustained and revived the brand, delivering a 40% increase in clients embracing it and more than 10 brands adopting the app as a new finance partner within one month. The key to unlocking growth potential was the mobile app itself. The campaign won The Superchoice Brands Award 'Ad of the Month' and later the Pacesetters Award 'Ad of the Year' for 2024.
40% increase in clients within one month
10+ brands onboarded as finance partners
Ad of the Month — Superchoice Brands Award
Ad of the Year 2024 — Pacesetters Award
Bespoke City Exclusive — long-term brand building in fashion
In Kenyan fashion and design, long-term brand building is essential. When Bespoke City Exclusive trailed competitors after pandemic-related disruption, it partnered with Gojely to reconnect with its audience. We negotiated an exceptional-value TV sponsorship — four 10-second bumpers at the start, middle and end of every episode across linear broadcast and catch-up viewing — supported by trusted personalities, broadcast, social and events. Over 35% of newly wedding couples and wedding/event planners now consider Bespoke City Exclusive their designer.
Implied endorsement from trusted personalities
Wide reach across broadcast, social and events
Consistent brand presence over an extended period
35%+ preference among couples and event planners
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