Independent Research System
The Research & Strategy Division conducts independent market and organizational assessment using verified data and institutional benchmarking.
Awards & Recognition Division
Superchoice Brands Award
Consumers Pride — a Pan-African Corporate Branding Authority & Data-Driven Recognition Institution.
The Superchoice Brands Award is a Pan-African corporate benchmarking and brand validation institution. Recognition is earned through verified performance, structured data analysis, independent evaluation and Council validation — not popularity, sponsorship or fees. Participation is strictly by invitation.
- African countries
- 14
- Leading brands engaged
- 2,000
- Publications
- 100+
Services & Programmes
What we deliver
Data-Driven Evaluation & Certification
Structured performance scoring, sector benchmarking, certification, trophies and the Superchoice Marketing Seal of Excellence.
Council Validation & Recognition
The Superchoice Council validates all findings and grants final approval, followed by multi-platform recognition and visibility.
Intelligent Digital Forms
Every submission is tracked end to end
Forms available on this microsite share the Group's central workflow engine — one account, one dashboard, one notification centre.
- Application number generated automatically
- QR code and confirmation letter issued
- Email confirmation and admin notification
- Status tracking with secure file uploads
- Receipts, invoices and passes on demand
Submit a form
Superchoice forms
Choose a form — every submission is captured in the Group management dashboard under this website.
Superchoice AI Assistant
Ask about services, register, book appointments, request documents or track an application — the assistant is trained on this microsite and the wider Group ecosystem.