Market & Consumer Research
Consumer behaviour, customer experience, market opportunity, product and pricing research, brand perception, segmentation, retail and distribution.
Research, Media & Consulting Division
Gojely Research Institute
Research. Data. Intelligence. Insight.
An independent African research, data, intelligence and insights institution operating across 14 African countries — producing rigorous, ethical and decision-useful evidence for governments, corporations, investors, institutions, development organizations and media.
- African countries
- 14
- Research domains
- 8
- Research model
- Independent & commissioned
Executive Overview
Who we are
Gojely Research Institute (GRI) is an independent African research, data, intelligence and insights institution operating across 14 African countries. The Institute generates credible evidence, analyses trends and produces knowledge that supports informed decisions.
GRI conducts both independent and commissioned research across markets, consumers, business, leadership, governance, public policy, society, media, technology and economic development. Its work combines field research, quantitative and qualitative methodologies, data analytics, desk research and expert analysis.
GRI is structured as an institution in its own right, with a distinct research mandate, professional standards, governance framework, publications and partnership model. Its African footprint provides a platform for multi-country and comparative research while preserving local context. Through multidisciplinary research and analytical capability, GRI transforms information into insight and insight into evidence for decision-making.
Services & Programmes
What we deliver
Business & Corporate Intelligence
Industry intelligence, competitive analysis, corporate reputation, business environment, market-entry research and stakeholder intelligence.
Leadership, Governance & Institutions
Leadership perception, institutional trust, governance research, public-sector performance, institutional reputation and stakeholder perception.
Public Opinion & Social Research
Public attitudes, community perception, youth and social trends, quality of life, community needs and social impact.
Public Policy Research
Policy perception, citizen priorities, policy impact, governance environments, public confidence and evidence for policy development.
Media & Communications Intelligence
Audience research, media consumption, advertising effectiveness, communication effectiveness, digital behaviour, reputation and sentiment.
Technology & Digital Intelligence
Technology adoption, digital transformation, artificial intelligence, FinTech, e-commerce and digital behaviour.
Economic & Industry Research
Sector performance, economic outlook, SMEs and entrepreneurship, investment climate, employment trends and emerging industries.
Our Core Promise
We research the question.
We validate the evidence.
We explain the insight.
We support the decision.
Gojely Research Institute is built around a simple belief: better decisions require better evidence. With an established footprint across 14 African countries, GRI seeks to strengthen the quality, accessibility and relevance of research available to leaders, organizations and institutions across Africa and to connect African evidence with international knowledge networks.
Intelligent Digital Forms
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Forms available on this microsite share the Group's central workflow engine — one account, one dashboard, one notification centre.
- Application number generated automatically
- QR code and confirmation letter issued
- Email confirmation and admin notification
- Status tracking with secure file uploads
- Receipts, invoices and passes on demand
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Research forms
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Research AI Assistant
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