Nairobi, Kenya
Positioning
Superchoice stands as the world's preeminent independent authority on brand adjudication.
Through its distinguished publications and national marketing initiatives, Superchoice pays homage to Africa's most formidable and invaluable brands.
As a Pan-African institution dedicated to advancing the discipline of branding, Superchoice has established programmes in over 14 countries, encompassing all principal African markets. To date, we have collaborated with approximately 2,000 leading brands across more than 100 distinct publications.
The institution is designed to promote credibility, transparency, excellence, innovation, and structured corporate recognition across Africa.
"Superchoice Status" confers elevated brand equity, enhances prestige, and provides unequivocal differentiation from market competitors. This distinction is reserved exclusively for brands that have attained superior ratings from the Superchoice Council and through our proprietary research, thereby earning invitation to participate in Superchoice programmes.
The Superchoice Council and Research Department is constituted of eminent authorities and thought leaders drawn from the spheres of branding, advertising, marketing, design, product management, public relations, and commerce. Research has found that consumers are more likely or much more likely to purchase products or services displaying the Superchoice Brands Award Seal.
Superchoice positions itself through three consistent institutional statements.
Superchoice forms
Choose a form — every submission is captured in the Group management dashboard under this website.
Recognition is by invitation, following independent research and Council validation.
