Nairobi, Kenya
About Superchoice
Superchoice is a Pan-African Corporate Branding Authority and Data-Driven Recognition Institution.
The Superchoice Brands Award was established to address a growing need within Africa's corporate ecosystem for a credible, research-driven, and governance-led framework capable of identifying, validating, and recognizing organizations that consistently demonstrate excellence in performance, leadership, innovation, customer trust, governance, and market influence.
Across many sectors, organizations invest significant resources in building strong brands, delivering quality products and services, creating employment opportunities, and contributing to economic development. However, there remains a need for structured mechanisms that objectively evaluate and recognize such achievements through independent assessment and verifiable performance indicators.
The Superchoice Brands Award was therefore conceived as a Pan-African corporate benchmarking and brand validation institution whose primary purpose is to strengthen standards of excellence while promoting transparency, accountability, competitiveness, and sustainable growth across the African business landscape.
The platform is not designed as a popularity contest, entertainment event, or pay-for-recognition initiative. Instead, it functions as an institutional recognition framework where performance, measurable impact, and research-based evaluation form the foundation of all recognition decisions.
Through its research systems, evaluation methodologies, council oversight structures, and brand validation programs, the platform seeks to create a trusted reference point for consumers, investors, regulators, stakeholders, and the wider business community. In doing so, the Superchoice Brands Award contributes to the development of stronger brands, more competitive industries, improved corporate governance practices, and increased investor confidence throughout Africa.
To establish a trusted and authoritative system that rigorously evaluates, recognizes, and continuously upholds excellence in organizations through transparent, data-driven, and ethical processes.
To identify, evaluate, and recognize excellence by applying transparent, data-driven, and ethical assessment frameworks that empower organizations, inspire trust, and set the standard for quality, performance, and integrity across industries.
To be the leading global authority in recognizing and certifying excellence, setting the benchmark for trust, integrity, and performance across all sectors.
Participation in the Super Choice Brands Awards is strictly by invitation and is reserved for the most exceptional brands within their respective industries. Achieving a Super Choice Brand Award enhances a brand's market position, elevates its prestige, and provides consumers, suppliers, and stakeholders with confidence that they are engaging with the leading brand in its category. The award serves as an independent mark of excellence, recognizing superior quality, innovation, and consumer preference.
The Superchoice mark carries a defined set of attributes recognised by consumers, suppliers and stakeholders.
Superchoice forms
Choose a form — every submission is captured in the Group management dashboard under this website.
Send an enquiry to the Superchoice secretariat regarding recognition, partnership or media matters.
