Independent and commissioned studies designed around the decision they are meant to support.
GRI conducts independent research it initiates itself and commissioned research organizations ask it to undertake. Both follow the same professional standards, methodology discipline and reporting requirements.
Commissioning a study does not mean that findings are predetermined. Conclusions are based on the agreed methodology and the evidence collected.
Independent research
Independent research is initiated by GRI to investigate issues considered important to African markets, institutions, communities and decision-makers.
African market trends
Consumer behaviour
Leadership and institutions
Economic transformation
Technology and society
Public policy and governance
Media and digital change
Emerging industries and opportunities
Commissioned research
Organizations commission GRI to answer specific questions. Assignments cover market entry, customer experience, product development, reputation, stakeholder perception, industry analysis, public opinion, policy research, investment intelligence and social impact.
How a GRI research assignment works
Every assignment moves through eight documented stages, from framing the question to briefing the people who must act on the answer.
01 Research brief — define the question, decision, problem or opportunity
02 Research design — methodology, population, geography, sample and instruments
03 Data collection — fieldwork, interviews, surveys, focus groups or secondary data
04 Quality assurance — validate, clean and review the data
05 Analysis — statistical, thematic or analytical techniques
06 Interpretation — findings become insights, implications and conclusions
07 Reporting — reports, dashboards, presentations, datasets or intelligence products
08 Decision support — briefing stakeholders on findings and implications
Who we serve
GRI research is used by institutions that carry consequential decisions.
Governments and public institutions
Corporations and multinational companies
Financial institutions and investors
Development organizations
Foundations and NGOs
Media organizations
Technology companies
Universities and research institutions
Professional and industry associations
How organizations engage GRI
Engagement models range from a single commissioned study to a multi-year research programme.
Commission a research study
Request market or sector intelligence
Partner on an independent research programme
Collaborate on a multi-country African study
Engage GRI for research training and capacity building
Partner on publications, conferences or knowledge initiatives
Research form
Submit your details
Information submitted here is collected under Gojely Research Institute in the Group management dashboard, with a tracked reference issued instantly.
Start with the question
Share the decision, market and timeline and our research design team will scope the study.