Research

Research

Independent and commissioned studies designed around the decision they are meant to support.

GRI conducts independent research it initiates itself and commissioned research organizations ask it to undertake. Both follow the same professional standards, methodology discipline and reporting requirements.

Commissioning a study does not mean that findings are predetermined. Conclusions are based on the agreed methodology and the evidence collected.

Independent research

Independent research is initiated by GRI to investigate issues considered important to African markets, institutions, communities and decision-makers.

  • African market trends
  • Consumer behaviour
  • Leadership and institutions
  • Economic transformation
  • Technology and society
  • Public policy and governance
  • Media and digital change
  • Emerging industries and opportunities

Commissioned research

Organizations commission GRI to answer specific questions. Assignments cover market entry, customer experience, product development, reputation, stakeholder perception, industry analysis, public opinion, policy research, investment intelligence and social impact.

How a GRI research assignment works

Every assignment moves through eight documented stages, from framing the question to briefing the people who must act on the answer.

  • 01 Research brief — define the question, decision, problem or opportunity
  • 02 Research design — methodology, population, geography, sample and instruments
  • 03 Data collection — fieldwork, interviews, surveys, focus groups or secondary data
  • 04 Quality assurance — validate, clean and review the data
  • 05 Analysis — statistical, thematic or analytical techniques
  • 06 Interpretation — findings become insights, implications and conclusions
  • 07 Reporting — reports, dashboards, presentations, datasets or intelligence products
  • 08 Decision support — briefing stakeholders on findings and implications

Who we serve

GRI research is used by institutions that carry consequential decisions.

  • Governments and public institutions
  • Corporations and multinational companies
  • Financial institutions and investors
  • Development organizations
  • Foundations and NGOs
  • Media organizations
  • Technology companies
  • Universities and research institutions
  • Professional and industry associations

How organizations engage GRI

Engagement models range from a single commissioned study to a multi-year research programme.

  • Commission a research study
  • Request market or sector intelligence
  • Partner on an independent research programme
  • Collaborate on a multi-country African study
  • Engage GRI for research training and capacity building
  • Partner on publications, conferences or knowledge initiatives

Research form

Submit your details

Information submitted here is collected under Gojely Research Institute in the Group management dashboard, with a tracked reference issued instantly.

Research Request

Commission bespoke research, data or policy evidence.

  • Tracked reference number
  • QR pass where applicable
  • Stored securely in the Group dashboard

Start with the question

Share the decision, market and timeline and our research design team will scope the study.

Commission research