Nairobi, Kenya
Research Areas
Eight research domains covering markets, business, institutions, society, policy, media, technology and the economy.
GRI research spans the commercial, institutional and social questions that shape African decision-making. Studies frequently combine domains — a market-entry study may draw on consumer research, competitive intelligence and policy analysis at once.
Understanding what people buy, why they buy it and what would change their behaviour.
Evidence for competitive positioning, expansion and stakeholder strategy.
Measuring trust, performance and perception across public and private institutions.
Attitudes, priorities and lived experience across communities.
Evidence that supports policy formulation, implementation and review.
How audiences consume, respond to and remember communication.
Adoption, transformation and the digital economy.
Sector performance, investment climate and the shape of emerging industries.
Research Areas form
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